Why I Coach?

I still remember the moment it all began. A friend had just completed the Stockholm Triathlon and was telling me all about it. At the time, I barely knew what triathlon even was. But something about it caught my attention. I was curious—drawn to the challenge, even though it felt totally outside my comfort zone.

Then, in what might’ve seemed like a crazy leap, I bought a time trial bike.
Not a road bike. A full-on TT bike—before I’d even done a race.

Before I knew it, I was  booked onto a triathlon training camp with Team Snabbare in Mallorca. I didn’t know what I was getting into, but I knew I was excited. That camp was the start of something much bigger. It marked the beginning of my triathlon journey—and the shift into a whole new version of myself.

From Ski Tracks to Finish Lines

I grew up in Norway and started cross-country skiing when I was just two years old. I’ve always been active, but nothing in my early life matched the intensity, structure, and mental strength required in triathlon. It demands more than fitness—it asks for discipline, patience, and a deep respect for the process.

Since that first camp, triathlon has become a huge part of my life. It’s brought purpose, growth, and a powerful sense of identity. But like any journey worth taking, it hasn’t always been smooth.

Setbacks, Scars & Getting Back Up

I’ve faced more than my share of setbacks. A bike crash left me with a broken elbow—now held together by a plate and eight screws. Another accident sliced open my little finger, requiring two operations and a skin graft. I’ve even had a collision with a car.

There were also the everyday challenges: training while raising two small kids, far from home, with no close family around to help. Balancing motherhood, ambition, and recovery felt overwhelming at times. But each setback taught me something. And every time I fell—literally or emotionally—I found a way to get back up.

Because the truth is, it’s not about avoiding hardship. It’s about learning how to move forward anyway.

From Athlete to Coach

The real turning point came while we were living in Dubai. I wasn’t able to work at the time, and rather than feel stuck, I chose to invest in myself. I completed my Level 3 and 4 fitness qualifications, and then went on to become a certified triathlon coach.

That decision changed everything.

Now, I get to support others in chasing their goals, building confidence, and navigating the highs and lows of training and racing. And honestly? I love it. Coaching feels like a way to give back—to share everything I’ve learned the hard way, so someone else doesn’t have to figure it out alone.

What Makes a Great Coach?

To me, a great coach doesn’t just write a training plan. A great coach listens. They understand where you are in life—your schedule, your stress, your energy—and help build a plan that actually works for you.

A great coach believes in you before you believe in yourself. They meet you at your current level, not where you "should be," and help you move forward, step by step. It’s not about perfection. It’s about progress.

I coach because I love helping people realise just how capable they are—whether that’s crossing a finish line, getting stronger, or simply carving out time for themselves again.

Let’s Do This Together

If you’re just starting out in triathlon—or maybe picking things back up after a break—I want you to know you’re not alone. I've been there, and I’m still in it. The good days, the setbacks, the comeback moments—they’re all part of the story.

Thank you for reading, and thank you for being here.

I'd love to hear your story. What got you into triathlon? What are you training for right now? Feel free to drop a comment or send me a message—I’d love to connect.